Monday, 20 January 2014


Strategy is a top level plan to attain one or more goals under circumstances of uncertainty.

Strategy is vital as the resources obtainable to attain these goals are generally inadequate.

Strategy is also about achieving and continuing a position of benefit over opponents through the consecutive exploitation of known or budding possibilities rather than committing to any precise fixed plan designed at the beginning.

Henry Mintzberg from McGill University described strategy as "a pattern in a stream of decisions" to compare with a view of strategy as planning while Max McKeown argues that "strategy is about shaping the future" and is the human attempt to get to "desirable ends with available means".