Strategy is a top
level plan to attain one or more goals under circumstances of uncertainty.
Strategy is vital as
the resources obtainable to attain these goals are generally inadequate.
Strategy is also
about achieving and continuing a position of benefit over opponents through the
consecutive exploitation of known or budding possibilities rather than committing
to any precise fixed plan designed at the beginning.
Henry Mintzberg
from McGill University described strategy as "a pattern in a stream of
decisions" to compare with a view of strategy as planning while Max
McKeown argues that "strategy is about shaping the future" and is the
human attempt to get to "desirable ends with available means".
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